The hottest QR code business joins hands with Quan

QR code business joins hands with Quanjude intelligent packaging promotion

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core tip: Recently, org signed a QR code coding processing contract with Beijing Quanjude Fangshan food Co., Ltd., a subsidiary of Quanjude, and the company will provide Quanjude with variable QR code processing services on the outside of packaging bags, And the two-dimensional code is used to realize the anti-counterfeiting query and network marketing publicity functions of Quanjude products

[China Packaging News] recently, org signed a QR code processing contract with Beijing Quanjude Fangshan food Co., Ltd., a subsidiary of Quanjude. The company will provide Quanjude with variable QR code processing services on the outside of packaging bags, and use the QR code to realize the anti-counterfeiting query and network marketing publicity functions of Quanjude products

Quanjude is a famous time-honored brand in China. It was founded in 1864 and was recognized as a "well-known trademark" by the State Administration for Industry and Commerce in 1999. It is the first Chinese well-known trademark of service in China. After continuous innovation and development, Quanjude cuisine has formed a Quanjude cuisine with the unique Quanjude roast duck as the leader, integrating "Quanjude duck banquet" and more than 400 characteristic dishes. It is loved by heads of state, government officials, people from all walks of life and domestic and foreign tourists, and is known as "the first food in China". As the "No. 1 roast duck restaurant in China", which is well-known at home and abroad, Quanjude has developed into a well-known brand with 109 stores and an annual reception of nearly 20million customers after three centuries of honing

org has been committed to the development of intelligent packaging business since 2014, and strives to drive the functional expansion of packaging products through the innovation of packaging form and content

hc=100- l/0.025 the signing of a QR code processing contract with Quanjude Fangshan food company is an important breakthrough in the company's smart packaging business promotion strategy. It marks that the promotion of the company's intelligent packaging business has been recognized by more downstream industry customers, and the business tentacles have been expanded beyond metal packaging. The prospect of intelligent packaging business is promising

this time, the company signed a contract with Quanjude. From the perspective of packaging field, the company expanded the QR code technology (especially the variable QR code technology of one code per bag) to the packaging field other than metal packaging for the first time

from the perspective of the industry classification of downstream customers, in addition to the original beverage customers dominated by red bull, the heavy customers in the food field are landing this time, which represents the company's smart packaging business represented by QR code. In the future, there will be broad downstream application imagination space (food and beverage, FMCG, cosmetics, medicine, etc.), which will solve the problems of downstream customers in "anti-counterfeiting", "precision marketing" The pain points of "consumer interaction" and "big data" lay the foundation for the company's transformation into an integrated packaging solution provider, and the prospect is promising

Origen business analysis

from the data of Origen in the first half of 2016, the growth rate of Origen this year is between% and it has been listed in 2012 to keep clean (clean after each experiment); Since, org has been developing rapidly with an average annual growth rate of 23.6%, and this year, org's development speed has slowed down. As the largest customer of Org, red bull, its business is closely connected with the development of Org, and its competition in the food and beverage industry is also quite fierce

judging from Origen's announcement in the first half of the year, the growth brought by Red Bull this year is not ideal. And after the three piece can can't get a reply, the effect of the two piece can is not ideal. As a packaging enterprise, org has a relatively weak voice in the upstream and downstream industries. In order to enhance its voice in the downstream industry, org has been seeking to transform to a comprehensive solution provider since the beginning of listing, in order to extend the industrial chain, provide one-stop services for the downstream food and beverage industry, and enhance its voice and profitability. However, until the last two years, Origen has made substantial progress in this regard

in 2014, org acquired the filling enterprise of the major shareholder and established a packaging design company - Beijing Xiangrui Packaging Technology Service Co., Ltd; In 2015, org established strategic cooperation with Fujian kangzhiwei Food Industry Co., Ltd. and Beijing Yiqing Food Group Co., Ltd. to provide customers with integrated services from product design, production to production management services; Around may 2015, org, together with its affiliates, raised the brand of plastic packaging enterprise Yongxin shares in a high profile. As of January 12, 2016, org and its persons acting in concert held shares, accounting for 25.13% of the total share capital of Yongxin shares

June 2019